
Watauga Group
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Overview
$25,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2004
Year Founded
ABOUT WATAUGA GROUP
Maximize Guests, Visitors, & Outdoor Product Sales
Watauga Group is the premier Advertising Media Specialist for Attractions, Destinations, and Outdoor Brands. With two decades of experience in advertising media and a passion for the outdoors and entertainment, we assist attractions, destinations, and outdoor brands in optimizing their sales and enhancing advertising ROI. Our extensive market knowledge and understanding of the media habits and preferences of visitors and outdoor enthusiasts allow us to effectively boost brand awareness and engagement throughout the customer journey. Our advertising experts at Watauga adeptly navigate the intricate media landscape to develop comprehensive advertising strategies that integrate the best combination of digital and traditional media channels, platforms, data, and technologies. Our full-service media solutions encompass Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. As a certified WBENC agency, Watauga stands among the largest women-owned media agencies in North America, with offices in Orlando, Atlanta, Birmingham, and Nashville. We have experience working with clients such as Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, as well as major consumer brands like GM, The Home Depot, AT&T, Comcast, and Capital One.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$25,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
2004
Year Founded
Services
Focus
Industries
Clients
Services Provided+14 Services
25% Performance Marketing
15% Video Marketing Strategy
5% Account-Based Marketing (ABM)
5% Affiliate Marketing Program Management
10% Search Engine Optimization (SEO)
10% Content Marketing Strategy
5% Email Marketing & Automation
10% Social Media Marketing
About the Team
OUR STORY
Watauga Group, a women-owned marketing agency, has dedicated over 20 years to serving outdoor brands and travel destinations. Inspired by the adventurous spirit of the Watauga River, the agency combines deep industry expertise with a passion for nature and travel, helping clients enhance their sales and marketing returns. Founded by Leslie Osborne, who channels her love for media and the outdoors, Watauga boasts a senior team with rich experience in digital media, broadcast, and strategic marketing. Esteemed clients like Dollywood, Camper’s Inn, and Visit Panama City Beach benefit from their integrated, data-driven approaches. With a focus on navigating the dynamic marketing environment, Watauga stands as a trusted partner for brands reaching outdoor enthusiasts.
Projects & Clients
Project Size & Rate
Minimum Project Size
$25,000+
Average Hourly Rate
$50 - $99/hr
Locations
Headquarters
100 North Point Center East Suite 125 United States 30022


