Watauga Group

Watauga Group is the premier Advertising Media Specialist for Attractions, Destinations, and Outdoor Brands. With two decades of experience in advertising media and a passion for the outdoors and entertainment, we assist attractions, destinations, and outdoor brands in optimizing their sales and enhancing advertising ROI. Our extensive market knowledge and understanding of the media habits and preferences of visitors and outdoor enthusiasts allow us to effectively boost brand awareness and engagement throughout the customer journey. Our advertising experts at Watauga adeptly navigate the intricate media landscape to develop comprehensive advertising strategies that integrate the best combination of digital and traditional media channels, platforms, data, and technologies. Our full-service media solutions encompass Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. As a certified WBENC agency, Watauga stands among the largest women-owned media agencies in North America, with offices in Orlando, Atlanta, Birmingham, and Nashville. We have experience working with clients such as Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, as well as major consumer brands like GM, The Home Depot, AT&T, Comcast, and Capital One.