Wallaroo Media, founded by Brandon Doyle and Kade Hendershot in Provo, revolutionizes marketing by architecting their agency entirely around AI rather than merely adapting it. Unlike traditional firms that retrofit AI into existing processes, Wallaroo builds every system, workflow, and team structure from the ground up to leverage AI's true potential. Serving hundreds of Shopify brands — from emerging DTC startups to major operations — their AI Commerce Architecture enhances brand discoverability and recommendation across all AI-driven channels. Focused on tangible profit and powered by AI-driven services like Ads, Email, SMS, and SEO, they prioritize honest partnership and continuous adaptation. With founders deeply involved in developing AI infrastructure, Wallaroo delivers real, measurable growth through dedicated AI-powered operations, exemplified by their AI Growth Engineer, Sydney.