Laser Me Out – Brand Identity, 3D Design & Web
The Laser Me Out project, in collaboration with Wagemut, pushed us to develop a brand that is loud, raw, and unyielding. During initial strategy sessions, we characterized LMO's voice as “In Your Face” — bold, straightforward, and unfiltered. This led us to create three mood concepts, ultimately selecting a neo-brutalist aesthetic defined by strong contrasts, raw edges, and a heightened presence. To visualize this, we crafted intricate 3D assets — a laser head, cactus, and wings — and simplified them into minimalist line-art icons that convey both an iconic and gritty feel. Our vibrant color scheme features striking red paired with lively yellow and warm accents to add depth. We complemented this with the sans-serif font Made Tommy, chosen for its modern and straightforward vibe. In both messaging and visuals, we embraced technology to push boundaries: AI-enhanced, retouched portraits highlight the notion that beauty is inclusive, authentic, and thoughtfully designed. The heart of the identity is a bold logo with a dramatic drop shadow that reflects LMO’s fearless attitude, making it “more in your face” than traditional options. We also ensured that LMO's presence extended beyond the digital realm, allowing for a seamless transition of the brand design to print materials — from cream products to business cards and promotional items — all set for striking visibility on the streets. The journey had its challenges; early drafts felt overly extreme, leading us to learn the importance of sharpening rather than dulling edges, striking a balance between provocation and accessibility. We also faced difficulties with the text: the original website content was too dense as it was taken directly from a brochure. Through collaboration, we streamlined and restructured it into a more agile format that matched the brand's vibrant energy. Ultimately, we didn’t just create a logo or website; we produced a comprehensive brand experience. From in-depth strategic workshops to visual refinement, animations, AI portraits, and print design — every element contributes to showcasing LMO’s bold identity to the world.