Branding Design For Furniture Manufacturer
Inovatti - Integrated Corporate Solutions Providing comprehensive solutions for business environments since 2013. We conduct research, planning, and design to create comfortable and stylish spaces for corporate entities. Our Role: Brand Identity, Logo Design, Brand Merchandise, and Advertising Design.
THE CHALLENGES - We joined this project during the brand identity phase, taking over from a firm that had not successfully captured our client's vision. They desired a simple, modern, and adaptable look that would distinguish them in the market, resonate with existing clients, and attract new ones. - Inovatti's existing identity was quite outdated and was fading in their competitive landscape. Shareholders wanted not just to reclaim their market position but to solidify it and foster a forward-looking identity. - There was inadequate brand positioning that required attention. - There was significant urgency for this project, as shareholders wanted a swift turnaround to compensate for previously lost time.
THE SOLUTIONS - Following research on their competitors and an understanding of their target market, we created a brand identity tailored to make them stand out and connect with their audience. - We designed a logo mark that is simple, adaptable, and conveys progress toward the future. - The word mark reflects a modern, straightforward, and innovative essence, similar to the company itself, and holds its own without the logo mark. The custom font combines strong elements with elegant curves, reminiscent of their bespoke furniture. We creatively merged the letter T's into a furniture design, which perfectly complemented the word mark. - Color schemes were selected to not only stand out in their industry but also to embody the brand's qualities. - By utilizing the logo mark as a brand pattern, we reinforced its presence in the audience's memory.