Since its inception in 1988, Vox Pops International has been a pioneer in integrating video into market research, offering brands a vivid connection to their customers. Founded by Diane Earnshaw, who faced and overcame challenges as a female entrepreneur, the company has evolved from its modest beginnings into an award-winning leader recognized in 2023 for innovation in automated animation. Dedicated to innovation and collaboration, Vox Pops transitioned to an Employee Ownership Trust to empower its team and sustain its legacy. Committed to social and environmental responsibility, it holds B Corporation® certification, reflecting its values. Continually pushing boundaries with video and storytelling, Vox Pops creates impactful, insightful content that transforms how brands understand and engage their audiences.