I approach every marketing challenge as an optimization problem that can be measured. Whether you're growing a direct-to-consumer brand, a business-to-business SaaS platform, or a lead generation system, my strategy is founded on three main principles: Comprehensive Funnel Analysis: I go beyond just clicks to assess the entire customer experience—from the initial touchpoints on YouTube to the user experience on your landing page and the economics behind your backend—to pinpoint and address the factors impeding your growth. Technical Expertise and Business Intelligence: I create unique analytics systems that combine data from your CRM, website, and advertising platforms. By utilizing server-side tracking and custom attribution methods, I provide complete visibility into which customer segments are delivering the most value. My expertise spans multiple sectors, grounded in a consistent performance framework: eCommerce and Retail: I have scaled brands from start to seven-figure exits by optimizing Shopping and Search channels. High-Intent Lead Generation: I managed over $1 million in monthly budgets for pioneering companies like Boxabl, focusing on attracting affluent investors and qualified leads. SaaS and B2B: I crafted multi-channel strategies that integrate paid media with long-term customer lifetime value and intricate sales processes. If you are looking for leadership in performance marketing, strategic consulting, or potential growth avenues, I’m eager to chat.