Volition Project
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Overview
2 - 9
Employees
2014
Year Founded
ABOUT VOLITION PROJECT
Brands stand out when they stand up for people.
The Volition Project assists brands in actively empowering their customers, which is essential for building strong, enduring, and distinct relationships. We enhance brand strategy, customer experience, and product development to achieve business outcomes with a motivated customer base.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2014
Year Founded
Services
Focus
Industries
Clients
Services Provided
65% Brand Identity Design
35% Brand Guidelines Development
40% Go-to-Market Strategy
60% Customer Experience (CX) Strategy
About the Team
OUR STORY
Founded in 2014 by Drake Pusey, Volition Project is driven by a mission to empower individuals through compassionate brand strategies. The team operates with openness and efficiency, embracing inclusivity without bureaucratic barriers. Drake, a skilled strategist and Harvard Innovation Lab mentor, leverages his expertise to identify strategic opportunities for clients while also serving as a Human Rights Commissioner in his community. Alongside him, Paul Caldera, founder of Saltworks and professor at Emerson College, brings two decades of experience in brand positioning and integrated communications, delivering measurable business growth. Katie Karatzas, founder of Early Bird Studio, champions empathetic, accessible designs grounded in ethnographic research, while actively mentoring youth and engaging in community service. Together, they fuse strategy, design, and humanity to create impactful brand experiences.
Locations
Headquarters
1347 Massachusetts Ave #750065
