Vodus Research
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Overview
10 - 49
Employees
2015
Year Founded
ABOUT VODUS RESEARCH
RE-INVENTING MARKET RESEARCH
We are a contemporary market research and strategy firm based in Malaysia, collaborating with online publishers to quickly survey 17 million consumers through our innovative One-question Media Tracking Online Survey (OMTOS) technique. By partnering with multiple publisher platforms, we establish a large online survey panel that truly represents the population's diversity, allowing us to generate precise insights. With our vast experience in market research and a deep knowledge of the Malaysian market, we offer clients valuable perspectives and insights essential for achieving success in Malaysia.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
2015
Year Founded
Services
Focus
Industries
Clients
Services Provided
40% Go-to-Market Strategy
60% Market Research & Competitive Intelligence
100% Brand Identity Design
About the Team
OUR STORY
Founded in response to the inaccuracies revealed by key political events in 2016, Vodus Research recognized the shortcomings of conventional polling in an era dominated by mobile and digital engagement. Traditional surveys were hindered by declining participation and skewed data, prompting the creation of the innovative OMTOS (One-question Media Tracking Online Survey) solution. This method dissects surveys into single questions, delivering them via online advertising, thus capitalizing on extensive digital reach to engage a broad, attentive audience. By embracing this mobile-centric strategy, Vodus Research has distinguished itself in market research, proving notably effective with superior accuracy in the 2022 Malaysian General Election. Today, the company continues to transform data collection, offering dependable, actionable insights that empower businesses in the digital age.
