With eight years of diverse experience in design and creative direction, I specialize in transforming ideas into practical solutions that resonate with businesses and their audiences. Beginning my career at 17 within agencies, I have honed skills in UX design, videography, and digital content creation across sectors such as Energy, Finance, and Fashion. My journey progressed from intern to senior designer, involving client engagement, project leadership, and agency strategy development. I’ve contributed to notable projects for clients like Prince's Trust and Strathclyde University, while also enhancing e-commerce and social media initiatives during challenging periods. Now freelancing, I leverage platforms like Webflow and Shopify to craft user experiences and visual narratives that align authentically with brand identities and business goals.