On-page SEO for a Global Recruiting Website
Steps taken to enhance Google’s organic performance: 1. Content and SEO audit: Performed an in-depth evaluation of the website, concentrating on recruiting, EOR, outsourcing, and outstaffing. Assessed the relevance of content, its SEO potential, and the intent behind user searches. 2. Homepage optimization: Kept effective content, introduced new sections in line with the redesign, and enhanced SEO while preserving user experience. 3. Service page development: Created essential pages (EOR, Outsourcing, Outstaffing, Recruitment, Executive Search) from the ground up with a clear layout, compelling value propositions, and a focus on business needs. 4. SEO optimization (without keyword stuffing): Integrated primary and secondary keywords in a natural way, emphasizing clarity, trustworthiness, and readability. 5. UX and design alignment: Arranged content to align with the design, facilitating user navigation and conversion pathways. 6. Consistent tone of voice: Ensured a professional, authoritative, and business-focused tone throughout all pages. 7. Search intent and site structure: Matched content with actual user inquiries, prevented keyword cannibalization, and adhered to SEO best practices (H1–H4 hierarchy, logical organization, semantic coherence). 8. Client feedback incorporation: Enhanced business terminology and integrated all feedback while maintaining content quality. Outcome: A well-defined, SEO-oriented content layout, user-friendly and search-optimized service pages, improved brand credibility, and scalable content ready for expansion.