Vitality Growth Labs
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Overview
$5,000+
Min Project Size
2 - 9
Employees
2026
Year Founded
ABOUT VITALITY GROWTH LABS
Built to Attract. Designed to Convert.
Patients are no longer reliant on doctor's referrals; they are turning to ChatGPT to find the right peptides for their objectives. They are engaging in discussions on TikTok about different longevity clinics and watching YouTube videos late at night to determine if hyperbaric therapy is worthwhile. By the time they contact your office, they’ve likely already made their choice, with the only question being whether they found you or your competition. This is the current landscape of healthcare, and many wellness businesses remain unnoticed in it. I'm Melissa Goodwin, the founder of Vitality Growth Labs, and I specialize in creating reliable client acquisition strategies for health and wellness businesses— including peptide clinics, med spas, functional medicine practices, longevity centers, and brain health specialists. My experience goes beyond conventional marketing; I have 25 years in healthcare innovation and have launched 32 products across six major U.S. health systems. I’ve participated in boardroom discussions, have a solid grasp of compliance, and understand why many agencies struggle in this sector: they don’t truly grasp healthcare. What distinguishes me is that I’m also a patient. I've used ChatGPT to select cold medicine and watched my family purchase peptides through Reddit groups. I understand both the provider's needs and how patients behave today. My method involves thorough audience research, creating strategic content that establishes your authority, distributing it on platforms where your prospective patients are searching, creating funnels that turn casual browsers into booked appointments, and implementing automation that allows everything to run seamlessly without constant oversight. Say goodbye to haphazard marketing, chasing leads, and agencies that waste your budget without a clear understanding of your business. If you're a health and wellness business owner dealing with ineffective marketing, I’d love to connect. Feel free to send me a connection request or message me directly.
Languages Spoken
English
HIGHLIGHTS
$5,000+
Min Project Size
2 - 9
Employees
2026
Year Founded
Services
Focus
Industries
Clients
Services Provided+1 Services
20% Content Marketing Strategy
13% Email Marketing & Automation
10% Search Engine Optimization (SEO)
5% Demand Generation Marketing
3% Digital Strategy
7% Business Model Design & Validation
20% Customer Experience (CX) Strategy
12% Operational Process Consulting
About the Team
OUR STORY
With decades of healthcare and sales expertise, our agency uniquely comprehends the health and wellness industry and the business dynamics behind it. We are not a conventional marketing firm; instead, we focus exclusively on delivering growth-driven strategies, integrating video production, sales funnels, and SEO/AEO techniques tailored specifically for wellness practices. Founded by Melissa Goodwin, a former healthcare executive with over 25 years of experience launching 28+ products across a $46 billion network, we combine clinical insight with business acumen. Guided by principles prioritizing tangible revenue and patient acquisition over vanity metrics, we’re committed to helping wellness providers become the obvious choice in their markets by employing proven, results-oriented systems.
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Locations
Headquarters
5712 South Grand Prairie Drive
Sioux Falls, South Dakota, United States 57108