Visible Logic

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2001

Year Founded

ABOUT VISIBLE LOGIC

Bringing Clarity to Complex Brands

Visible Logic specializes in simplifying intricate brands. Based in Portland, Maine, we assist B2B firms, startups, associations, and niche service providers across New England in clarifying their messaging and enhancing communication. Through an in-depth discovery process and tailored solutions, we transform complex services into clear and compelling brands. Our focus is on supporting organizations in New England that offer technical products, innovative services, or manage multiple stakeholders. Our established methodology has enabled businesses in healthcare, technology, finance, and specialized sectors to engage more effectively with their audiences. We possess the expertise to help clients attract, convert, and retain customers, partners, members, or investors. Additionally, we've developed Branding Compass, a DIY branding software, leveraging our knowledge in the field.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

15% Brand Identity Design

10% Logo Design

5% Corporate Stationery Design

8% Brand Guidelines Development

2% Packaging Design

5% Marketing Collateral Design

5% Graphic Design

20% Landing Page Design

About the Team

OUR STORY

Visible Logic is a Portland, Maine-based B2B digital marketing agency with a two-decade history of clarifying complex brands for diverse clients—including startups, associations, and niche industries. Their expertise spans branding, marketing, and software development, exemplified by their creation of Branding Compass, a DIY branding tool. The agency excels at helping organizations pivot, grow, and retain customers or partners through a brand-first approach. Led by President Emily Brackett, the team combines design, content, analytics, and digital marketing specialists to deliver clear communication and strategic solutions. Visible Logic values honesty, collaboration, ownership, and creativity to solve problems and elevate clients’ brand recognition and value in the competitive marketplace.

Portfolio

Name, brand & website for EdTech software startup

ReMo

**Naming:** The client sought a name that was concise, easy to pronounce, playful, and memorable. We arrived at "ReMo," a shortened version of "Read More," which captured the lively and engaging vibe the client desired. **Logo:** The brand's visual identity reflected a fun and supportive attitude towards reading. **App UI:** We explored ways to incorporate this visual identity into the user experience and created essential components for the app interface, including icons. **Website:** Designing a website for a developing brand and app was a challenge. We collaborated closely with the ReMo team to refine their messaging and create a website experience that highlighted the app's value and advantages. We also ensured it addressed their business requirements by building a robust backend that worked with tools like Hubspot and Stripe. **Explainer Video:** We produced a concise explainer video that potential clients could receive via email and view at their convenience. **Read more:** https://www.visiblelogic.com/work/remo/

Website & marketing for B2B software company

ScanPower

ScanPower has expanded in tandem with the Amazon FBA program. Their software assists Amazon sellers in streamlining the processes of purchasing, selling, listing, storing, and shipping products on Amazon. Visible Logic collaborated with ScanPower to develop a more focused message and website, and manages all of their marketing efforts, which include social media, paid advertising, email campaigns, and live events.

Name, brand, web, marketing for medtech startup

SimKit

SimKit offers a monthly subscription service designed to assist emergency medicine professionals in training for infrequent yet crucial procedures. To facilitate their product launch and expand their market presence, they required robust branding and a well-defined marketing strategy. Visible Logic collaborated with SimKit to develop their branding and devise a marketing plan aimed at future development. The project encompassed: Brand name creation, visual identity (including logo and packaging design), marketing website development, e-learning platform setup, email marketing, and both digital and print advertising.

11 more projects