One site. Two audiences. Twenty years of expertise
The Challenge MeterNet is a sub-metering utility company that has been operating for 20 years, catering to two different B2B groups: builders and property managers. They work across four property categories (homeowners associations, apartments, manufactured homes, and student housing) and offer four types of services (installation, reading & billing, changeout, and recertification). Additionally, the company utilizes its own technology solutions, including the MainLink app, MainHive dashboard, Axioma metering, and leak detection systems. The Approach This project involved a comprehensive design and build process focused on two key objectives: creating a site architecture that effectively addresses the needs of each audience and developing a Content Management System (CMS) that the MeterNet team can operate independently of external help. What We Delivered The Result MeterNet successfully launched a website that reflects two decades of industry experience: well-organized, scalable, and poised for growth. Both builders and property managers can easily navigate the site, leads are directly integrated into Salesforce, and the CMS enables the internal team to manage content, such as publishing blogs, adding case studies, and expanding service and property-type pages without needing a developer's assistance. This infrastructure sets the stage for content development over the next ten years, not just for the existing site.