Moneeq - fintech neobank from Singapore
Moneeq is dedicated to uniting communities. The CEO firmly believes that collaboration enhances strength, increases capabilities, and leads to improved outcomes. Moneeq aims to foster a genuine community spirit. @vinilledesign was tasked with realizing this vision while ensuring the community-focused branding remained central to the corporate identity. With extensive experience in Fintech branding, we thoroughly enjoyed collaborating with the team in Singapore to launch this new brand! We developed a brand architecture that clearly defines the Moneeq system. The brand’s sleek and aspirational aesthetic is reflected in various applications, including debit cards, promotional materials, and marketing collateral. Our art direction for imagery playfully embodies the brand’s core mission of wealth building, featuring a minimalistic design with monochromatic elements. Our team at @vinilledesign takes pride in creating a brand experience that aligns with the CEO's strategic vision of “Introducing Moneeq as a groundbreaking online experience that will transform consumer perceptions of banking.”