Vilaro

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Overview

10 - 49

Employees

2014

Year Founded

ABOUT VILARO

Google&Performance Marketing

We are a dedicated marketing agency that provides services centered on Google search (SEO/ADS) and performance marketing campaigns. Our focus is on acquiring new customers in an intelligent and thoughtful way, targeting individuals who understand their needs and offering them customized solutions. We significantly enhance the sales outcomes for companies and help them achieve their business objectives. Vilaro has been proactive for 10 years, with our strength stemming from the expertise and knowledge garnered through hundreds of projects. We partner with businesses operating in the largest international markets. Rather than relying on generic and ineffective solutions that diminish control over the process, we prioritize our clients' needs and foster strong relationships built on trust and complete transparency.

Languages Spoken

EnglishPolish

HIGHLIGHTS

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

5% Other Digital Marketing

20% Performance Marketing

15% Search Engine Optimization (SEO)

10% Pay Per Click

40% Google Ads Management

10% YouTube Advertising

Portfolio

+471% increase in website visibility in Ireland&UK

Company specializing in the sale of windows&doors

Our client is a company that specializes in selling windows and doors to both B2B and B2C customers in Ireland, the UK, and other prominent global markets. They work exclusively with leading brands and manufacturers to offer high-quality products. Their main objective was to enhance visibility in Ireland before expanding into additional markets, such as the United Kingdom. Throughout our partnership, we achieved the following results: a 550% increase in TOP3 Google keywords, a 1396% increase in TOP10 Google keywords, and a 471% improvement in overall visibility on Google search. Additionally, there was a 159% year-over-year rise in website views.

+1300% ROAS with Google Ads in e-commerce - France

Online store with accessories for children

Our client manufactures accessories for infants and children, aiming to launch their product sales in the French market through their online store. Our collaboration kicked off with the installation of essential tracking codes on their website to assess the impact of our efforts. Besides the standard Google Analytics and conversion tracking codes, we also set up user segmentation to collect data for remarketing lists. Initially, we utilized linear attribution to distribute conversion value evenly across all user interactions on the site throughout the customer journey. After compiling enough data for analysis, we shifted to a data-driven attribution model. At the same time, we organized product segments with Google Merchant and created a product feed that included about 300 items. We chose to implement a strategy centered around Smart Shopping campaigns, supplemented by Dynamic Search Ads and a standard Search Network campaign. When we started, the brand had little to no recognition, resulting in minimal brand traffic. After building a substantial remarketing list, we added remarketing campaigns aimed at engaging the most active users. We launched the campaign in August 2020, and by year-end, we achieved over 900 transactions on the site with a conversion rate of 2.82% from Google Ads. From January 2021 through September 2022, the store recorded 13,750 transactions, achieving an e-commerce conversion rate of 3.65% from Google/CPC traffic. Notably, in September 2022, transactions reached 1,032, marking a 380% increase compared to January 2021, when there were only 212 transactions.

2300% ROAS from the organic channel - SEO strategy

Online store of baby and toddler essentials

Our client produces premium essentials for babies and toddlers, offering a variety of products such as accessories, bedding, clothing, toys, and caregiving items. Our collaboration has led to impressive outcomes: a 2300% Return on Advertising Spend (ROAS) from SEO initiatives, an estimated monthly traffic of over 50,000 from key website phrases, and more than 180 high-quality phrases ranking in the TOP3 results on Google search.