Vicaria Multicultural Agency

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Overview

$5,000+

Min Project Size

2 - 9

Employees

ABOUT VICARIA MULTICULTURAL AGENCY

Where diversity meets creativity.

Vicaria is an innovative branch of The Brand Agency that offers strategic guidance for brands aiming to grasp multicultural nuances. Our goal is to convey your value to the appropriate audience through authenticity, transparency, and integrity. With insights into new strategies, trends, and pop culture, we are equipped to not only achieve your objectives but also exceed your expectations.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$5,000+

Min Project Size

2 - 9

Employees

Services

Focus

Industries

Clients

Services Provided

69% Marketing Services

20% Advertising Services

11% Branding Services

Portfolio

Kmart Rise Challenge

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CHALLENGE Our team oversaw media relations, celebrity engagement, and public relations for the exclusive Rise Challenge organized by Kmart. This event showcased a series of interactive fan-centered sporting events, including dunk contests featuring some of the largest NBA players, held in Kmart parking lots nationwide. The challenge aimed to promote the retailer’s major athleisure collection, which offered affordable styles for the whole family. STRATEGY We managed the press line and red carpet, which featured appearances from celebrity athletes like Nick Young and Floyd Mayweather. Additionally, our team created exclusive Snapchat content for FOX Sports to engage audiences socially. To maintain the launch's momentum, we coordinated a nationwide press tour with Kmart. RESULTS We secured attendance and media coverage from leading outlets, including E!, People, Us Weekly, Life & Style, InTouch, Celebuzz, Just Jared, and FOX Sports. Our efforts generated substantial excitement and attention for both the competitions and the footwear line, ensuring its success.

Natti Natasha x 2020 New York Fashion Week

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**CHALLENGE** Operating under the name Ceraadi, sisters Saiyr and Emaza Gibson are an R&B/Hip Hop duo based in Los Angeles. Our team was assigned to leverage our robust connections in the music and entertainment sectors to generate media exposure across leading media platforms, raising awareness for Ceraadi's EP release and upcoming VR concert. Furthermore, we aimed to use our extensive network to enhance Ceraadi's visibility, facilitating partnerships with prominent brands. **STRATEGY** To present Ceraadi as more than just an LA-based R&B/Hip Hop duo but as an innovative and talented sister act, we crafted a strategy designed to engage music enthusiasts, influencers, and media outlets alike. By utilizing our network of media contacts, we effectively connected with key audiences to highlight how the duo is setting new standards in music, performance, and fashion. Our efforts showcased Ceraadi's impressive track record of achievements and their rise to greater recognition. Our tactics successfully targeted both Gen Z-friendly platforms and established publications that have historically supported the duo’s branding and partnerships. **RESULTS** Our team created a strategic communications plan for Ceraadi that turned out to be highly effective. Through our initiatives, we managed to secure coverage in top-tier media for the duo, resulting in over 172,610,000 media impressions. Additionally, leveraging Ceraadi's dedicated social media following, we arranged an Instagram takeover during the filming of their upcoming music video, promoted through Business Insider's lifestyle account, which reaches 2 million younger followers. Media highlights included placements in Forbes, Business Insider, Cosmopolitan, Elle, Who What Wear, and more.

Cerradi X Vicaria

Unknown

CHALLENGE Known collectively as Ceraadi, sisters Saiyr and Emaza Gibson form an R&B/Hip Hop duo based in Los Angeles. Our team was charged with utilizing our strong connections within the music and entertainment sectors to generate media coverage across major platforms and enhance awareness for Ceraadi's EP release and upcoming VR concert. Furthermore, Ceraadi's team engaged our extensive network to increase their media presence and forge partnerships with prominent brands. STRATEGY To position Ceraadi not just as a pair of R&B/Hip Hop artists from LA, but as an innovative and talented sister duo, we crafted a strategy designed to resonate with music enthusiasts, influencers, and the media. Through our connections with media gatekeepers, we effectively targeted the duo's core audiences, highlighting their role in advancing new standards in music, performance, and fashion within the industry. This allowed us to share Ceraadi's remarkable track record and show how the sisters are gaining even greater recognition and status. Our approach encompassed not only media appealing to Gen Z, but also legacy outlets that have laid the groundwork for the duo's success in brand strategy and collaborations. RESULTS We created a strategic communications plan for Ceraadi that proved highly effective. As a result of our efforts, we achieved media coverage in top-tier outlets on behalf of the duo, totaling more than 172,610,000 media impressions. By tapping into Ceraadi's dedicated social media fans, we organized an Instagram takeover for the shooting of their forthcoming music video. This takeover was featured on Business Insider's lifestyle account, which has a young audience of 2 million followers. Key media placements included highlights from Forbes, Business Insider, Cosmopolitan, Elle, Who What Wear, and others.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

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"Vicaria Multicultural Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Marketing Services

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Locations

Headquarters

8650 Holloway Plaza Drive

West Hollywood, California, United States 90069

+16618292119

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