VantagePoint Marketing

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1993

Year Founded

ABOUT VANTAGEPOINT MARKETING

Integrated B2B Marketing Agency

VantagePoint Marketing is a B2B marketing and advertising firm that focuses on promoting intricate subjects such as manufacturing, healthcare, and food service. We offer nationally recognized integrated marketing, advertising, branding, digital, and public relations services, emphasizing digital strategies whenever feasible. Allow our team to deliver insights, creativity, and effectiveness to your B2B marketing requirements.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

1993

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

5% Pay Per Click

7% Search Engine Optimization (SEO)

7% Content Marketing Strategy

2% Other Digital Marketing

3% Video Marketing Strategy

3% Social Media Marketing

3% Email Marketing & Automation

3% Digital Strategy

About the Team

OUR STORY

For over three decades, VantagePoint Marketing has dedicated itself to driving genuine business growth for its clients, using this success as the benchmark for measuring B2B marketing effectiveness. This focus not only shapes their approach but also fuels continuous improvement. Their operations are deeply rooted in core guiding principles that influence every decision, underpinning the insights, innovative ideas, and significant impact they deliver to their clients. This steadfast commitment reflects their professional ethos and enduring pursuit of excellence in the marketing field.

Portfolio

Website redesign & optimization

AyrKing

**The Challenge** As AyrKing expanded its product offerings and customer reach, it became evident that they needed to upgrade from their basic informational website to a comprehensive e-commerce platform. The set objectives for the new site included: **The Solution** VantagePoint guided AyrKing through a strategic website development process, which encompassed the discovery and development stages. This included creating the site map, information architecture, wireframes, as well as the content, layout, and content management system for an entirely new online presence. **The Results** Just two months after the launch, AyrKing saw its search traffic visibility double, ranking for a total of 348 keywords (which included a 33% increase in keywords on the first page) compared to 171 prior to the launch. The bounce rate decreased by 33.6% from launch, and there was a 96% rise in average pages viewed per session by organic visitors. Additionally, AyrKing began receiving online orders for key products that were formerly unavailable through e-commerce, resulting in an overall growth of 8% in online sales.

Social media presence

CPT Medical

CPT Medical, a producer of custom surgical trays, packs, and kits for hospitals and surgery centers, aimed to enhance its presence on social media but struggled to make progress. The internal sales team often had to shift focus to other priorities, causing their social media updates to be irregular and lack strategic planning, which resulted in stagnant growth. To address this, CPT Medical enlisted VantagePoint to oversee their social media strategy and improve outreach to potential customers. VantagePoint evaluated CPT Medical's messaging and established a regular posting strategy on LinkedIn, Facebook, and Twitter. As a result, CPT Medical experienced significant growth in engagement, impressions, and post clicks across most social media platforms, achieving an engagement rate per impression that surpassed industry norms. The success of VantagePoint’s strategies impressed CPT Medical's parent company, Diversified Medical Healthcare, prompting them to include their sister companies—Vessel Medical, Express Medical, and MDHealthPro—as social media clients in January 2022. Within the first six months, CPT Medical achieved:

Trade show lead gen campaign

Contec

**The Challenge** Contec, a company that manufactures industrial cleaning products, aimed to capture the interest of Nurse Infection Preventionists at an upcoming trade show, hoping to encourage them to visit their booth and assess the cleanliness of their hospitals. **The Solution** Given the strict regulations surrounding healthcare marketing and giveaways, we needed to adopt a disruptive strategy to attract skeptical attendees to the booth and allow them to experience the benefits of Contec products firsthand. We created an eye-catching, provocative 3-D mailer designed to drive engagement at the Contec booth, where product demonstrations and discussions would take place. The mailer featured fictitious "confessions" and Polaroid-style images to prompt nursing staff to reflect on the potential cleanliness issues in their own hospitals. During the trade show, Contec invited attendees to contribute their own "confessions" alongside those of others. **The Results** Contec saw a 300% increase in leads from the trade show compared to the previous year. Additionally, sales of Contec cleaning products rose significantly, with seven-figure growth, and 70% of that increase came from the healthcare sector.

4 more projects