We developed a tailored sales insights platform for a top US pet food and animal supplies distributor, revolutionizing how they track sales, orders, and inventory across over 200 vendors. Previously, their teams spent excessive time manually generating reports, hampering their core duties. Collaborating closely with their vendor management team, we assessed existing ERP and CRM systems and unified scattered data into a centralized, clean source. By integrating a business rules engine, report generation was automated, providing stakeholders with real-time metrics, inventory statuses, and product performance insights. This innovative platform now enables the client to monitor regional product success promptly, enhancing supply chain visibility and inventory planning, marking a pioneering step within their industry.