User Vision is a consultancy focused on enhancing user experience by integrating humanity into design. Through user research, valuable insights, and evidence-based design for products and services, we aim to improve how individuals interact with these offerings. Since 2000, we have provided top-notch UX insights, experience design, and strategic guidance to clients worldwide. With offices located in Edinburgh, London, and Dubai, we assist global clients in delivering exceptional customer experiences. Our primary goal is to elevate the customer experience of our clients’ products and services, ensuring they effectively meet the needs of their target audiences in a usable and appealing manner. We develop tailored solutions that align with our clients' requirements, utilizing services such as consultancy, usability testing, user needs research, experience design, information architecture development, evaluation, and training. An excellent user experience stems from thorough research into user behavior and needs. Our user experience offerings encompass customer experience strategy, user experience design, user experience training, user research and insights, visual design, eye tracking, information architecture, mobile usability, usability testing, and web accessibility. We offer both in-house and public training courses, along with an internationally accredited qualification for UX professionals – the CPUX. Our clientele includes renowned organizations like Vodafone, Emirates Airline, Jumeirah, Hotels.com, Stagecoach, Natwest, Abrdn, Lloyds Banking Group, DC Thomson, NHS Digital, Department for Work and Pensions, Scottish Government, HMRC, Ministry of Justice, Jaguar Land Rover, Maclaren, Visit Scotland, Sky, Maersk, and many others.