User Connect Consultancy (UCC), a boutique user research firm based in Hyderabad, India, was founded by Shipra Bhutada, a New Media postgraduate from the National Institute of Design, Ahmedabad. With over 14 years of diverse industry experience and leadership as President of the Hyderabad Chapter of the Association of Designers of India, Shipra established UCC to offer bold, honest, and insightful research that empowers business leaders. UCC's multidisciplinary team, including experts in research, human-centered design, and visual communication, immerses deeply into users' worlds to understand behaviors across global contexts—from remote Indian villages to metropolitan hubs like New York, Bangkok, and London. Their vision is to strategically partner with clients to co-create products and services that enhance user experiences and quality of life.