Upturn Growth emerged from the insight that many companies possess abundant data but lack actionable insights. Originating from Generation M, our founders recognized a disconnect where technical teams built complex data systems unused by business units, and consultancies created elaborate architectures that rarely entered production. We envisioned a balanced approach that marries technical excellence with business practicality, delivering value swiftly and fostering internal expertise rather than reliance on external partners. Specializing in over a decade of data analytics and business intelligence, our team focuses on transforming data into competitive growth across sectors like retail, healthcare, and technology. By leveraging modern tools such as dbt and cloud warehouses, we emphasize rapid value, knowledge transfer, and measurable business outcomes.