Unusual Creative Group

With 16 years of experience in brand strategy and design, Unusual Creative Group is recognized as one of the top 10 design firms in China and a leading marketing agency in Beijing. Founded in 2002, we have studios located in Beijing, Sydney, and Shanghai, offering a full range of branding services, from research and strategy to design and brand management. We are a trusted partner for Fortune 500 companies across various sectors, including energy, food, manufacturing, IT, and finance. Our services include: - **Brand Consulting**: Diagnosis of brands, corporate strategy, positioning, architecture, naming, slogan development, category innovation, product selling points, corporate identity systems (CIS), and market identity (MI) recognition. - **Comprehensive Brand Design**: Logo design, visual identity (VI), packaging, brochures, terminal signage (SI), environmental signage, industrial design, website development, and user interface (UI) design. - **Integrated Brand Promotion**: Brand marketing strategy, advertising creativity, production of advertisements, event planning, and integrated marketing promotions. - **Digital Marketing**: Online marketing efforts, social media communication, Weibo and WeChat marketing, online reputation management, event marketing, and interactive news marketing. **Our Approach**: We develop brand strategy systems that deliver significant commercial value. Understanding that the essence of a brand lies in sales, we assist brands in communicating effectively with consumers, enhancing recognition, awareness, and reputation. Unusual Creative Group specializes in crafting unique, multi-dimensional strategic identity systems. By integrating both internal and external resources, we identify brand strengths and boost value. Utilizing psychological insights in integrated marketing, we guarantee a cohesive and clear communication of a distinctive brand image across various platforms such as advertising, packaging, and store design.