Unlock Patients is driven by a dedicated team focused on enhancing medical practice marketing. Founded by Alex Langone during his time at the University of Miami, the platform was born from observing the marketing challenges faced by his mother's pediatric practice. Alex engineered every aspect, including ad infrastructure, call tracking, and real-time analytics, aiming to connect ad spend directly to patient bookings. Locke McLaughlin, also a University of Miami graduate, manages Unlock Patients' own marketing efforts, utilizing Meta Ads and automated outreach to engage more practices. Advising the team, Francesco Scarpetta, a Yale cognitive science alumnus turned startup strategist, guides growth tactics and client acquisition, ensuring scalable and effective expansion into new markets.