UnFoldMart

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

ABOUT UNFOLDMART

Stand Out, Grow Big!

UnFoldMart is a global digital growth agency that assists ambitious brands in translating strategy, design, and marketing into quantifiable business results. Established in 2021 and based in Gurugram, India, we collaborate with startups, scale-ups, and well-established companies across Europe, the United States, and the APAC region. Our expertise lies in branding and positioning, website development, UX/UI design, SEO, digital strategy, performance marketing, and content-driven growth, allowing us to clarify intricate business challenges and turn them into scalable digital solutions. We adopt a highly collaborative and data-oriented approach, taking the time to grasp each client’s objectives, target audience, and market dynamics before formulating strategies that yield significant results—such as enhancing visibility, boosting conversions, or strengthening brand presence. Clients select UnFoldMart for our strategic insight, creative execution, and adherence to timelines. Serving sectors from healthcare and food to technology and consumer goods, we function as long-term growth partners rather than mere service providers. If you're in search of a trustworthy agency that fuses creativity with performance, UnFoldMart is designed to help you differentiate and grow with assurance.

Tech Stack

ReactAngularReact NativeFlutterLaravelNodeJSAJAXEmber.jsKotlinReduxSQLHTML5+2 more

Languages Spoken

EnglishGermanDutch

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

13% Brand Identity Design

5% Packaging Design

8% Marketing Collateral Design

18% Search Engine Optimization (SEO)

7% Digital Strategy

6% UX Research & Usability Testing

7% Product UX Strategy

11% Web App UI Design

About the Team

OUR STORY

Our Journey UnFoldMart is a digital agency established in 2021 with a focus on fostering growth for brands by transforming ideas into quantifiable outcomes. We integrate strategy, design, technology, and marketing to create scalable brands. Our team acts as an integral part of our clients' operations, fully responsible for achieving results in areas such as branding, UX/UI, digital strategy, SEO, and performance marketing—ensuring clarity, consistency, and long-term growth.

TEAM PHOTOS

Portfolio

Branding, Packaging & Webflow E-Commerce

CTRL™

CTRL™ is a high-end pickleball paddle brand created in the USA, tailored for India's rapidly expanding pickleball community. It features a flagship collection of three signature paddles (CTRL™ Infinity, Infinity Pro, and Airbender) constructed with carbon fiber faces, T700 Carbon-wrapped exteriors, and dual-density patented foam cores. UnFoldMart was tasked with overseeing the entire brand launch and digital market entry, managing four interconnected workstreams: designing the logo and brand identity, creating product packaging for the three signature paddles, developing comprehensive UI/UX design in Figma, and executing precise Webflow e-commerce development. The outcomes included the CTRL™ logo and visual identity, packaging designs for all SKUs, a complete design system for product pages and editorial templates, a Webflow site with integrated e-commerce features, dynamic product detail pages, a Technology page that describes the paddle's engineering, optimized shopping and cart processes, on-scroll animations, tuning for Core Web Vitals performance, foundational on-page SEO, and a fully editable CMS allowing CTRL's team to independently manage products, blog posts, and policies. The result is a cohesive brand experience—from the paddle packaging to the website—that reflects the precision of CTRL's products and is designed to scale as the brand broadens its product offerings and fosters its community of pickleball players in India.

Brand & Packaging Design for Baadshah Lager

Magic Malts

Magic Malts, an Indian craft brewing firm, collaborated with UnFoldMart to introduce Baadshah, their signature Golden Indian Lager, into a beer market characterized by a mix of global mass-market brands and a burgeoning premium craft segment. The challenge they faced was that many Indian craft beer labels either mimic Western styles (with faux-European pub aesthetics) or use traditional motifs merely as decoration without embodying Indian identity. Magic Malts aimed for Baadshah to represent a territory that is distinctly Indian, upscale without descending into kitsch, and visually striking amidst competitors on store shelves and bars. We began by establishing the brand identity from the name itself. "Baadshah," meaning emperor or king, set the foundation for the creative direction. A custom logotype in a regal blackletter style was developed, accompanied by a more refined secondary typeface, Pollyester Regular. The central brand illustration features a richly adorned Mughal-inspired elephant, intricately detailed and rendered in a warm autumnal palette of saffron yellow, ember orange, deep red, and pink, reflecting the vibrant colors of the Indian festive season. The packaging system extended this identity to the cans, showcasing the elephant design, a falling-leaf motif, and dramatic cloud illustrations, giving each element a cinematic and almost mythical quality. The comprehensive brand toolkit includes the logo system, typography structure, illustration library, packaging designs, and a complete color and texture system that can be adapted for new variants and materials as the brand expands. The outcome is a craft beer brand that fits seamlessly in a high-end Indian restaurant in Berlin, a craft bottle shop in Bangalore, and a beer section in California, all while maintaining its essential heritage.

Modern Brand Identity for D2C Millet Snack Brand

MiMi Crunch

MiMi Crunch is an Indian D2C food brand that is entering the millet-based snack market, which has gained significant consumer interest following the United Nations' declaration of 2023 as the International Year of Millets. However, this market is currently dominated by outdated brands that present themselves more as health foods than snacks. The problem is that many millet brands either rely on overly traditional Indian designs that feel outdated or use generic green-and-white health food packaging that blends into the background on shelves and online. The founders of MiMi Crunch aimed to create a brand that exudes premium quality, modern appeal, and irresistible allure—something that would attract a 28-year-old in Mumbai or a health-conscious shopper in London. We developed an identity centered around contrast, featuring a bold wordmark, a limited color palette, and a packaging system capable of accommodating a diverse range of products without becoming visually overwhelming. The logo utilizes Chillax, a geometric sans-serif typeface that adds character, set against a deep natural green (signifying wholesomeness) and complemented by a warm cream background (indicating premium quality). The wordmark is effective at both large sizes on packaging and small sizes for social media. The packaging system covers the entire range of millets including Proso, Barnyard, Ragi, Browntop, Kodo, Little Millet, and Foxtail, using a unified architectural template that differentiates product variants through illustrations and ingredient cues, while ensuring consistent branding, a "100%" claim, and the master logo across all SKUs. This system is designed for scalability, allowing the brand to introduce new variants, flavors, and formats seamlessly. The project's full deliverables include a logo system, typography structure, color and material palette, illustration style, and packaging designs for seven SKUs.

10 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"UnFoldMart delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Packaging Design

Marketing Collateral Design

Search Engine Optimization (SEO)

Digital Strategy

UX Research & Usability Testing

Product UX Strategy

Web App UI Design

Custom Web Application Development

Industry Recognitions

Semrush – Certified Agency Partner

View source

Locations

Headquarters

Suite 18, Level 18, The Executive Centre, Tower A, Building No. 5, DLF Cyber City

Gurugram, Haryana, India 122002

+911246637860

Headquarters

Taunustor 1 60310

Frankfurt, Hesse, Germany 60310

+911246637860

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