(un)Common Logic

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2005

Year Founded

ABOUT (UN)COMMON LOGIC

Digital Marketing Agency

(un)Common Logic stands out from ordinary digital marketing agencies. Located in Austin, Texas, we serve clients across nearly every continent. Our dedicated digital marketing professionals tirelessly strive for optimization, adopt a thorough approach, and provide genuine customer service. With over 15 years of expertise in search engine optimization, paid media, conversion rate optimization, and analytics, we assist our clients in reaching customers through digital platforms.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Pay Per Click

20% Search Engine Optimization (SEO)

15% Conversion Rate Optimization (CRO)

2% Other Digital Marketing

35% Google Ads Management

15% YouTube Advertising

Portfolio

Seat Covers Unlimited PPC: 2 Year Diversification

Unknown

Challenge Seat Covers Unlimited specializes in tailored seat covers for various vehicles. In collaboration with (un)Common Logic, our goals were to boost orders and revenue while consistently achieving a return on ad spend (ROAS) of at least 300%, a target that had been difficult to reach previously. Since this partnership began, Seat Covers Unlimited has maintained over 300% ROAS for five consecutive quarters. Strategy: (un)Common Logic’s PPC team emphasized the alignment of keywords, ads, and landing pages on both Google and Microsoft platforms. Additionally, audience targeting was enhanced for all paid campaigns, increasing their effectiveness. This effort was further supported by diversifying channel mixes and implementing a strategic testing cycle to optimize Shopping/PMAX campaigns for maximum profitability.

Mendocino SEO: Improved Traffic & Conversions

Unknown

Challenge Mendocino Forest Products Company (MFP) is a prominent producer and distributor of environmentally certified redwood decking, fencing, and other products. They aimed to enhance their website’s technical health and boost online visibility to drive offline sales. Strategy (un)Common Logic proposed a comprehensive redesign and migration of the website. We enhanced the site's technical performance by improving page speed and the sitemap. By refining the navigation to better guide users towards conversion paths and optimizing the site for customer-favored product terms, keywords in the top 10 rankings rose from 22% to 44%, and conversions experienced an 18% year-over-year increase.

Accruent PPC: More Than 2X Leads in 3 Months

Unknown

Challenge Accruent is a well-established SaaS company that offers extensive industry expertise through a comprehensive cloud-based platform and reporting system, providing insights throughout the entire lifecycle of physical resource management. They aimed to improve both the quality and volume of their online leads while quickly identifying strategic opportunities. Strategy (un)Common Logic’s PPC team focused on aligning keywords, ads, and landing pages to ensure campaigns reached qualified potential customers. Additionally, we collaborated with their sales and marketing teams to create a more efficient and transparent feedback loop between their CRM and channel performance. This effort was enhanced by diversifying the channel mix and implementing strategic testing cycles to restructure campaigns and enhance performance.

9 more projects