Parkinson's Foundation
Two organizations with distinct missions—the National Parkinson Foundation, which concentrated on enhancing care, and the Parkinson's Disease Foundation, recognized for its research—joined forces to pursue a shared objective. The newly formed organization aimed to merge both entities under a fresh brand, drawing on their rich histories while indicating a new direction. Our approach is centered around the brand promise of “Real Progress. Together.”, publicly conveyed through the tagline “Better Lives. Together.” This highlights the tangible achievements of the two legacy organizations and stresses accountability for authentic, measurable progress through collaboration within the entire community. The new design emphasizes this teamwork with unique imagery featuring a diverse group of individuals from the Parkinson’s community—doctors, caregivers, donors, and those living with Parkinson’s—united by a vibrant blue color that represents hope. To learn more, visit http://www.ultravirgo.com/work/parkinsons.html.