Northern Sky Theater Branding and Website Redesign
We initially held a consulting session to explore their specific needs, which happened before the COVID pandemic. As their season shifted dramatically from entirely in-person events to completely online formats, we adapted our approach accordingly. After being contracted for the projects, we organized a three-hour strategy session with their stakeholders, filled with vibrant energy from a diverse group of musicians, actors, and creative professionals. This meeting took place at the Northern Sky facility in Fish Creek, with a few participants joining us virtually via Zoom. After identifying their challenges and brainstorming potential solutions, we began the design process. We developed a brand identity to inform the website design, aiming to address the issues faced by their clients. However, after we designed, developed, and launched the new website in March 2020, everything changed when COVID-19 impacted our region. Northern Sky Theater had to adapt since local restrictions prevented in-person shows. Consequently, the creative team opted to offer virtual performances, requiring the website to not only reflect this shift but also promote the purchase of virtual tickets. Our team revisited the design and user experience, successfully creating a new site within two months, much to the client's satisfaction. When things began to stabilize, we revamped the homepage once again, integrating both versions of the site. They now have a functional, aesthetically pleasing website, a cohesive brand identity, and the flexibility to quickly adjust their site as needed. They also continue to receive ongoing technical support from Tweak.