Brand Platform, Messaging & Content
**Challenge**
Infinant Health is a startup dedicated to research in the infant probiotic sector, aiming to positively impact human health one baby at a time. We were engaged by a returning client who sought a more agile team compared to their experiences with larger agencies, preferring a group that could integrate seamlessly with their internal marketing staff. We were inspired by the company's mission and their science-driven approach (we have a bit of a nerdy side) and were excited to lend our support, collaborating closely with the CMO and brand team.
**Solution**
We quickly familiarized ourselves with the company's scientific background, branding guidelines, market research, customer demographics, and primary goals. A small team from Trust Deep was integrated within the Infinant Health team, acting as direct collaborators and interacting with all levels of the organization, including legal, research, sales, and branding departments.
**Outcome**
During our nearly year-long partnership, we contributed to a diverse range of projects, such as completely revamping the brand platform—encompassing elements from the brand narrative to its personality, voice, differentiators (which is one of our strong suits), and taglines to messaging. Additionally, we assisted in redesigning the website, naming programs and publications, and creating some of the most delightful social media content imaginable.
**Services**