Tropos AR is the first company in our region to specialize solely in Augmented Reality. It aims to create a network for advertising, communication, and entertainment that integrates AR experiences while transforming customer journeys across various sectors, including physical retail, sports events, festivals, airports, travel, and culture. With the backing of the Lead Innovation team at EY Belgium (Ernst & Young), our group of specialists has devised a strategy to make this network a market leader. The initial phase is centered on educating the market through exceptional AR master classes and information sessions. Simultaneously, we are utilizing our expertise and ready-to-implement technology to create several independent AR projects that operate on a single-use version of the Tropos AR network technology. Once the education phase reaches a pivotal point, all these projects will be interconnected, offering end users an innovative array of features and gamification experiences. At this stage, Tropos AR is also developing an AR cloud that will support a wide variety of geolocation-based AR applications and content.