Tread was founded by partners David Christopher and Neal Maier, who collectively bring over 20 years of hands-on automotive shop management experience. Unlike typical agencies, Tread leverages deep industry knowledge to craft marketing strategies uniquely aligned with clients' specific goals, covering everything from tires and auto repairs to fleet management. Their approach emphasizes transparency and client ownership—ensuring websites, brands, and marketing assets remain with the client, free from restrictive contracts. Tread prioritizes open communication and collaboration, regularly involving clients in strategy progress. Rooted in values of honesty, dependability, continuous learning, and diversity, the team thrives on exceeding expectations and sharing insights, making Tread a trusted and innovative partner in automotive marketing.