Case of Chat Bot Funnel for FinTech
In 2018, Traffic Dojo began an innovative endeavor in affiliate marketing by collaborating with an affiliate network to promote FinTech offers, earning commissions through activities like opening bank accounts or applying for loans. Due to fierce competition and high costs associated with Google Ads, we shifted our focus to VK.com, a well-known social network in Russia, and capitalized on the rising trend of chatbots. We established a VK group called "LoanBot," which included a chatbot that guided users through a quiz to collect necessary information. This setup enabled us to provide personalized loan options based on users' answers. Although our initial budget was small, we quickly expanded as we witnessed promising results, generating up to 2000 leads per month. At its peak, the campaign produced 6415 leads in one month. The success of the campaign was not only in lead quantity but also in its quality, as our strategy ensured that the leads were highly engaged and more likely to convert, resulting in a significant return on investment (ROI). Over time, we consistently maintained an ROI of around 80%, even as our advertising budget grew. This case study demonstrates how innovative strategies can help overcome market obstacles and drive substantial growth. By utilizing chatbots and social media, we were able to bypass traditional, costly marketing methods and provide significant value to our partners.