TOTKO originated from a unique blend of cultures and experiences shared by a group of friends who grew up in the bicultural border region of Tijuana, Mexico, and San Diego, California. Immersed in both Hispanic and American cultures, they understood the nuances of language and cultural identity, having grown up speaking Spanish at home and learning English through American cartoons. Recognizing their distinct perspective, they founded TOTKO as a performance marketing agency dedicated to bridging cultural gaps. Today, TOTKO leverages its authentic bicultural roots to craft impactful, culturally sensitive campaigns that resonate deeply with diverse audiences. The team, including Founder Cruz Vargas and Creative Director Erick Urban, is committed to helping clients achieve genuine connection and success in marketing.