The Ochil Fudge Pantry Brand
Initially, we were tasked with redesigning a single fudge box, but our project quickly expanded into a comprehensive rebranding effort focused on helping Ochil Fudge establish a distinctive identity that would resonate more than ever before.
Our research indicated that most competing brands emphasized tradition, heritage recipes, and national pride. To avoid conforming to the typical model of nostalgic Scottish fudge, we repositioned Ochil Fudge as a contemporary, approachable, and innovative brand that challenges traditional norms. We created unique illustrations inspired by the nearby Ochil Hills, which were prominently featured in our packaging and digital channels, effectively conveying a taste of Stirlingshire to dessert enthusiasts everywhere.
As a result of the rebranding, Ochil Fudge managed to secure a significant place in the market, revitalizing their brand and setting themselves apart from a standardized UK market. This rebranding and marketing strategy led to an impressive fivefold increase in sales year-over-year, tripled conversion rates, and a doubling of organic engagement on Facebook in terms of reach, interactions, and followers each year.