
Total Product Marketing
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Overview
$5,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
10 - 49
Employees
2011
Year Founded
ABOUT TOTAL PRODUCT MARKETING
We Get Tech.
About Us: We are a diverse and experienced team of B2B technology marketers dedicated to achieving exceptional results for our clients. Whether you're looking to completely overhaul your marketing strategy or simply optimize specific channels, we can assist you. We collaborate with outstanding clients like PayPal, Adobe, Yokogawa, Sierra Wireless, RapidScale, Cox Business, and Intelisys, helping them share their narratives with the right audience through the appropriate channels at each stage of the buyer journey.
Why Choose TPM? Our foundation is in product marketing—it's our specialty and the cornerstone of our business, built on extensive product marketing expertise. We’re passionate about product strategy, messaging, and positioning, with a keen interest in go-to-market planning. With a combined 34 years of experience in developing product marketing, channel, and sales teams for global technology firms, we have a deep understanding of direct and channel sales models and the need for customized messaging and campaigns. Our experience in vertical marketing allows us to guide technology clients on how to position themselves across sectors such as financial services, healthcare, education, and government, addressing the unique regulatory and business challenges they face. Additionally, we have developed the XYZABC messaging methodology, tailored specifically for technology messaging, which our clients greatly appreciate. Every member of our full-service team shares a common understanding of the tech landscape.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$5,000+
Min Project Size
$100 - $149/hr
Avg Hourly Rate
10 - 49
Employees
2011
Year Founded
Services
Focus
Industries
Clients
Services Provided
70% Content Marketing Strategy
30% Demand Generation Marketing
85% Go-to-Market Strategy
15% Business Plan Development
40% White Paper & eBook Writing
25% Blog & Article Writing
15% Press Release Writing
20% Email & Newsletter Copywriting
About the Team
OUR STORY
Total Product Marketing, based in Vancouver, BC, is a full-service agency specializing exclusively in B2B technology marketing. Built on extensive product marketing expertise, the team excels in product strategy, messaging, positioning, and go-to-market planning. With over 40 years combined experience supporting global tech companies, they adeptly navigate direct and channel sales models to tailor campaigns effectively. Their unique XYZABC messaging methodology, crafted specifically for B2B tech, sets them apart. Serving diverse verticals like financial services, healthcare, education, and government, they understand each industry's challenges and regulatory demands. Committed to delivering measurable results swiftly and agilely, Total Product Marketing collaborates closely with clients such as PayPal and Adobe, enhancing their outreach throughout the buyer journey while maintaining an enthusiastic and client-focused approach.
Projects & Clients
Project Size & Rate
Minimum Project Size
$5,000+
Average Hourly Rate
$100 - $149/hr