Super Products
Project Overview - Since 2008, Super Products has partnered with Top Floor. Their initial website, created in 2010 using the ModX platform, required an update due to a rapid rise in mobile users, prompting both teams to acknowledge the need for a more responsive site. The challenges included the necessity for a responsive design, an updated content management system for easier editing, better-organized content, an improved user experience, and enhanced awareness and conversions in a niche market. Our Solution - The website redesign was prompted by several factors, primarily the surge in visitors accessing the site via mobile devices. Updating to a mobile-friendly design was essential to ensure users could easily access the site on all devices. Moreover, the refreshed website design would help Super Products make a strong impression on customers, distributors, representatives, and employees. The Results - Following the launch of the new mobile-friendly and well-organized website, search traffic has nearly doubled year over year, and conversions have more than doubled as well, all while the cost per click has decreased. During the transition from the old website to the new one, we successfully maintained stable organic traffic, increased site session duration, and lowered the bounce rate.