Case Study
Royal Plumbing, Heating & Air
Local SEO Outcomes: **39.02% INCREASE IN ORGANIC TRAFFIC YOY, 93.26% INCREASE IN LEADS (PHONE CALLS & FORM SUBMISSIONS), 1.78% INCREASE IN CONVERSION RATE**
Royal Plumbing Heating & Air, a home service company located in Ogden, Utah, has thrived for years through established relationships and a solid reputation. However, prior to working with TMD, they faced challenges in ranking for many relevant search terms in their industry, hindering their growth. TMD developed a tailored SEO strategy designed to align with Royal Plumbing's online marketing objectives.
In the initial months of this SEO campaign, we began to notice gradual improvements in search engine rankings for Ogden. Upon analyzing key data, we concluded that Royal Plumbing could enhance its visibility by creating additional location-specific landing pages for nearby cities. These new pages were intended to facilitate local SEO efforts without overcrowding the primary page or service pages with irrelevant content for all visitors. Since incorporating these location pages, we have observed a consistent month-to-month increase in site traffic and a notable improvement in rankings for keywords related to those cities. For instance, the keyword "Clinton UT AC repair," previously unranked, has climbed to the 9th position on Google's first page. Similarly, "Roy HVAC repair" and "AC repair Weber UT" have advanced to the 5th position from being unranked. As we continue to refine and apply the SEO strategy, we anticipate significant growth in organic traffic and keyword rankings attributed to these geographically focused landing pages. These pages are effective for targeting additional cities, and the outcomes we've achieved with Royal Plumbing reflect the results we aim for.