Our Journey In 2017, Yan Lehovizki was managing digital marketing campaigns for small and medium-sized businesses throughout the United States. The scenario consistently unfolded in the same way: business owners would put money into advertising and building their brand, but when it came to selling their products online, they faced significant obstacles. Amazon Seller Central was too complex, and Shopify demanded technical expertise that they lacked. Furthermore, they found listing optimization, PPC management, and inventory planning to be daunting concepts. There was a noticeable disconnect between their aspirations and the necessary actions to achieve them.