TIMA is an influencer marketing agency dedicated to assisting African Digital Creators and Publishers in forming valuable partnerships with brands. In a brief span, TIMA has successfully launched and accelerated the growth of several startups and small businesses in Nigeria by employing innovative, data-driven influencer marketing strategies, media production, and out-of-home advertising. At TIMA, we believe that everyone has a voice. Traditional impactful marketing and advertising have often been prohibitively expensive and largely ineffective for smaller companies, and we aim to change that narrative. We provide a platform for the countless small business owners who wish to make a mark but have often gone unnoticed in a landscape overwhelmed by extravagant yet ineffective marketing campaigns. With shorter attention spans becoming the norm, it's increasingly challenging for smaller brands to stand out. Thus, we utilize a lean, data-driven approach to deliver affordable, creative, and engaging content that resonates with our clients' audiences and truly reflects their values. To ensure agility in responding to the fast-paced and fluctuating business environment, we employ an adaptable problem-solving system. Regular experimentation and hypothesis testing enable us to align with our clients' evolving needs and maintain our competitive edge. Lean marketing emphasizes utilizing feedback loops, data, iterations, and validations to rapidly enhance marketing effectiveness. We analyze the outcomes of small trial campaigns, learn from the findings, and refine campaign elements accordingly. Our focus is on continuous testing and improvement rather than the “fire and forget” strategy that many corporations often adopt without realizing its shortcomings.