Influencer Marketing Case Study
The objectives of the social media influencer campaign included: reaching PureWine's target audience of wine-loving women, introducing the brand to new potential customers, promoting the new holiday product colors, driving website traffic, increasing monthly purchases and average order value, and working within the set budget. To achieve PureWine's ambitious sales, brand recognition, and visibility goals, we partnered with the wine-centric Instagram influencer @womenwholovewine, who has 494k followers. We negotiated the payment for the influencer to make the most of our budget while securing a permanent post and story featuring a swipe-up link to the PureWine website. A promotional code was included in the caption to encourage purchases on the client’s site. Following the influencer's post and story, PureWine experienced: its fourth highest sales day of the year with a $10k increase from the previous day, a 30,000% surge in clicks from their Instagram page to their website, a significant contribution to the record number of orders and sales within a month, an additional 1,000 new followers without any giveaways, 281,961 impressions, 13,892 actions taken, and a 4.93% engagement rate on both the story and the post.