SEO and Web Design Drives 1,000% Increase in Leads
Insulgard is a top provider of architectural security solutions, specializing in the manufacturing, sale, installation, and consulting of bullet-, blast-, and forced-entry resistant glass, doors, and entryways. They approached us due to various issues with their previous website, which hindered their marketing investment returns. The old site lacked mobile compatibility, appeared outdated, and was not designed with business goals and conversion in mind. Additionally, it did not perform well in search engine rankings, sometimes not appearing at all. We initiated a comprehensive discovery phase to gather insights into the business, target audience, competitors, and goals. From this research, we crafted a detailed strategy for creating a website that would enhance brand awareness, attract new clients, and convert visitors into qualified leads. Through our brand discovery process, we identified the key attributes of Insulgard's brand and developed a visual design that reflected their prominent market position. The new site was built on the WordPress content management system for easy expansion and to facilitate content updates by Insulgard’s internal team. Mobile responsiveness was incorporated to ensure optimal functionality across smartphones, tablets, and computer monitors. Furthermore, we conducted keyword research to assess search volume, competitiveness, and potential opportunities, optimizing the site for improved search engine rankings.