Corporate site for a property investment company
The Brief: The Downing Group, based in Liverpool, contacted us to collaborate on developing a new and unique corporate website. Their aim was to stand out in the commercial property development industry, focusing on transforming areas into lively, sustainable communities meant for living, working, and recreation. Downing specializes in mixed-use development, property management, and construction, adopting a comprehensive turnkey approach to maintain a flourishing investment portfolio. Their student accommodation segment constitutes the bulk of their holdings, valued at around £1 billion.
The Challenge: With significant experience in the property sector, we were well-prepared for the project. We thoroughly researched the market landscape for the new website and examined potential user journeys in detail. By combining this context with preliminary user research, we identified the key objectives of the site for the primary target audiences. These objectives included engaging the main target audiences of: Alongside creating a unique and appealing corporate website, we emphasized that all content should be vibrant, enthusiastic, passionate, and professional. We accomplished this through a variety of media formats, such as written articles, videos, photography, illustrations, and animations. Notable property developers known for similar approaches include the Berkeley Group, Urban Splash, and Salboy.
The Results: The website was launched in December 2023, and we continue to assist Downing with monthly technical SEO services. They also have a support contract for ongoing development.