We're Kyle and Andrew, co-founders of Theory Digital. Unlike many business tales sparked by sudden brilliance, ours began with a pressing need to pay rent after a direct-to-consumer brand didn’t succeed as planned. Drawing on our expertise in web development, we started creating Shopify websites for friends frustrated with inefficient agencies and unmet expectations. As we continued, we observed a recurring challenge: excellent brands struggling due to poor development work. This insight inspired us to establish Theory Digital, aiming to bridge that gap and provide reliable, high-quality web solutions that empower brands to thrive.