Th3rdEyeXR was founded by Joseph Van Harken and Jeff Joanisse, co-founders of th3rd coast Media Solutions, after they identified a lack of enterprise-focused news coverage for the extended reality (XR) industry, which includes virtual reality (VR), augmented reality (AR), and mixed reality (MR). While numerous platforms discuss XR, they primarily cater to gaming, entertainment, or general consumers. In contrast, Th3rdEyeXR aims to address the needs of an enterprise audience by offering insights into development, trends, and practical applications. Our goal is to enhance the basic understanding of XR within the professional community, enabling them to leverage this immersive technology to transform business operations, enhance products, and create a better future. We are dedicated to delivering pertinent stories, expert insights, and relevant trends in VR, AR, MR, and XR in an accessible manner, avoiding overly technical jargon so our audience can make informed business decisions. We believe that XR has the potential to add value not only to business-customer transactions but also to broader human interactions. Essentially, we provide essential information about all “realities” in a way that is practical and immediately applicable, offering genuine solutions and applications for real-world challenges that can be quickly utilized within your company or industry.