Introducing AXA Investment Managers to America
AXA - Investment Managers
AXA is among the largest financial services firms globally, yet their Investment Managers brand had a limited presence in the Western Hemisphere. They collaborated with Terra to unlock this vast new market through a customized approach that included thought leadership, digital marketing initiatives, and focused sales support strategies. We partnered closely with key sales leaders across North and South America to create unique insights and comprehensive product descriptions. These strategic elements were then transformed into an extensive range of multimedia sales materials designed to foster significant connections with institutional investors in these emerging regions. We created a new collection of enduring digital assets, such as videos, white papers, digital narratives, and even a prototype experience in the metaverse, while also using these assets to execute targeted digital outreach campaigns. Building on the company’s enduring dedication to ESG-centric investing, our multichannel initiatives utilize advanced retargeting techniques to engage green energy investors at all stages of their purchasing journey.