Feasibility Study: Secondary Ticket Market in the
**Project Summary:** Conducted a feasibility study for a digital platform focused on the resale of secondary tickets, encompassing hotel reservations, event and sports tickets, and flights. The project specifically targeted Saudi Arabia in line with the digitization goals of Vision 2030. **Research & Market Assessment:** Analyzed global and regional trends in secondary ticketing, with an anticipated global market growth of USD 37.86 billion from 2020 to 2024, reflecting a 5% CAGR. Estimated the Saudi market based on 606,519 hotel rooms available in 2019 and projected a rise in tourism, expecting Hajj and Umrah visitor numbers to reach 30 million by 2030. **Country Evaluation:** Reviewed factors in Saudi Arabia, the UAE, Qatar, Jordan, and Egypt, including GDP, digital adoption, tourism growth, and hospitality developments, noting that the Middle East sports market has a CAGR of 8.7%. **Digital Transformation:** The digital economy of Saudi Arabia accounted for 6.4% of GDP, with a significant internet and smartphone penetration rate of 67.2%, supported by a robust e-commerce framework. **Competitive & Regulatory Analysis:** Compared leading platforms like StubHub and Viagogo, examined local regulations (note: no resale prohibitions in the GCC), and identified potential risks such as ticket transfer limitations (e.g., FIFA). A SWOT and Risk Matrix were established. **PESTEL Analysis:** Evaluated political, economic, social, technological, environmental, and legal factors for macro-level risk consideration. **Recommendations for Strategy & Technology:** Suggested a phased rollout, giving priority to Saudi Arabia. Proposed platform features include a comprehensive resale system, secure payment options, notifications, and compliance capabilities. Recommended CRM solutions include Salesforce, HubSpot, and Zoho.