366% Increase in Conversions
High Efficiency Heating and Cooling
High Efficiency Heating & Cooling Inc. is a 12-year-old HVAC company with several locations in the Greater Toronto Area (GTA). Recognized as the top Carrier Dealer in Toronto, the business boasts impressive ratings, including 9.9 on Homestars, an A+ from the Better Business Bureau, and 4.9 stars on Google. With over 10,000 satisfied customers, their excellent customer service is well-regarded. When we began collaborating with the client in 2017, they were partnered with another agency. Although they received some leads through Google Ads, the cost per conversion was prohibitively high, preventing them from increasing lead volume. We revamped their paid search campaigns, reducing unnecessary ad spending while enhancing creatives, keyword strategies, and targeting. Once the cost per conversion stabilized, we identified effective strategies and expanded the campaigns for increased conversion volume. Ultimately, we succeeded in reducing the cost per conversion by 62%, boosting conversion rates by 673%, and generating 366% more conversions. We also established successful remarketing campaigns and enhanced the client’s organic search lead volume through Search Engine Optimization. Consequently, the client now enjoys a steady and predictable influx of high-quality leads, enabling further business growth. According to the client, Ten Thousand Foot View excels in managing their campaigns and responds promptly to urgent requests, even on weekends.