Gleam App Design & Identity
**Project Overview:** Gleam transforms local sustainable actions into tangible rewards. It allows individuals to participate in or initiate eco-friendly challenges, accumulate points, and redeem them at businesses that support sustainability. **The Challenge:** Although Gleam had a basic version of its app, it struggled to draw in users and engage potential sponsors. They enlisted our help to completely reimagine the user experience. We took charge of the rebranding, product design, and overall strategy to fundamentally improve the platform. **Our Approach:** We undertook a comprehensive overhaul of the app, which included conducting discovery research, developing strategy, establishing a brand identity, and designing the product. Every choice was informed by user feedback and real-world evaluations. **What We Delivered:** We conducted interviews with over 40 individuals from NGOs, eco-communities, and early adopters. The majority expressed that the app felt impersonal, corporate, and untrustworthy. In response, we adjusted the brand's tone, clarified the value proposition for both users and partners, and redesigned the offering to be more relatable and action-oriented. We rebranded the app, establishing a vibrant, youthful identity characterized by bold typography, lively colors, playful illustrations, and a straightforward yet welcoming icon set. Our aim was to ensure Gleam was eye-catching in digital environments, appealing to a younger demographic, and conveyed a shareable, friendly, and authentic feel. We streamlined the entire app, enhancing onboarding to effectively communicate its value and facilitate quick user engagement. Key processes for joining, creating, and completing challenges were optimized to reduce steps and eliminate confusion. The rewards system was made easily accessible and user-friendly to keep users engaged. We developed a comprehensive brand strategy that included naming, visual identity, art direction, app design, UX research, and a design system, resulting in a thorough platform transformation.