TED Experience

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Overview

$250,000+

Min Project Size

10 - 49

Employees

2005

Year Founded

ABOUT TED EXPERIENCE

We are 'The Consumer Engagement Agency'

TED Experience is an experiential agency located in London that has been operating since 2006, both nationally and across Europe. We provide premium experiences ranging from large-scale immersive events and in-store sales agents to merchandising and mystery shopping services. With a team of over 6,000 ambassadors, we offer a diverse array of profiles to meet all your requirements.

Languages Spoken

English

HIGHLIGHTS

$250,000+

Min Project Size

10 - 49

Employees

2005

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Event Management

30% Sales Services

30% Mystery Shopping

About the Team

OUR STORY

ted is dedicated to empowering businesses by fostering meaningful connections and simplifying project execution. Committed to collaboration, ted welcomes inquiries ranging from general questions to innovative business proposals and partnerships. The company also values passionate talent seeking impactful careers, inviting individuals to share their motivations and aspirations to join the team. With a focus on professional support across various domains, including finance, ted stands ready to assist clients and partners in advancing their objectives seamlessly. Emphasizing approachability and dedication, ted is your reliable collaborator for elevating business ventures and driving success.

Portfolio

Coca-Cola Zero Sugar – Mass Sampling Campaign

Unknown

**Summary & Goals** We assisted the agency MKTG in successfully pitching for Coca-Cola Zero Sugar in the UK, resulting in TED Staffing being designated as the official partner for technology, staffing, and logistics for the campaign so far. In 2017, we faced the significant challenge of recruiting over 2 million new consumers for the brand while promoting responsible recycling practices. - Conduct a nationwide sampling initiative to attract a substantial number of Coca-Cola Zero Sugar drinkers - Operate in crucial retail, transportation, urban, sporting, and entertainment venues - Develop a technology platform to monitor key metrics in real time - Maintain temperature control for all samples consistently - Ensure compliance with established KPIs regarding key messages **The Approach** We handpicked, trained, and managed a team of Coca-Cola Brand Heroes who shared a passion for conservation and sustainability, as indicated by their assessments. More than 1,400 brand ambassadors collaborated with us across various locations and events. Our proprietary technology played a vital role in overseeing workflow, gathering data, tracking ‘can temperatures,’ and maintaining communication with our team to keep them engaged and focused. **Outcomes** - Delivered over 8 million ideal samples directly to consumers - Distributed over 8 million coupons - Achieved a 17% increase in sales - Recorded a 24% coupon redemption rate leading to additional samples - Created a customized Coca-Cola Portal for tracking campaign metrics over several years - Trained and coached a staffing team of 1,235 over a 10-month period - Hosted 1,635 events across 492 locations - Recovered approximately 44% of sampled cans for recycling - Achieved 94% compliance on key messaging (as measured by the client) - Conducted 458 vox pop interviews

Nintendo’s Most Successful Product Launch

Unknown

**Overview & Goals** The aim is to effectively engage and educate families in the UK about the new Nintendo Switch console, promoting trials and sales while strengthening the Nintendo UK community. • Facilitate meaningful interactions and trial experiences for over 400,000 families in the UK • Attain widespread awareness across the entire nation • Highlight new game releases throughout the year • Generate content for the community and beyond **Strategy** TED planned, organized, and executed a two-year roadshow featuring a touring trial experience, reaching all major towns and cities in the UK at least once. A modular stand was designed to accommodate various site layouts, remaining open on all sides to attract the flow of visitors in malls and gaming events. The stand’s design paid close visual tribute to the product, serving as an effective draw for passing crowds. It featured a quick-assembly design without screws or bolts, which helped save time and costs during setup. TED Staffing carefully selected and trained enthusiastic gamers and Nintendo fans to ensure a top-notch consumer experience at the stand—educating parents while kids played and had fun. To stimulate sales, TED collaborated with GAME and other retailers to provide instant prizes and bundled offers for customers making purchases on-site. The initiative aimed to effectively transition consumers from 'consideration' to 'purchase' through tailored experiences that showcased the Nintendo Switch's advantages for families and gamers. **Outcomes** The initiative was active from June to December, leading to 144 activation days, over 210,000 engagements, a directional return on investment exceeding 400%, trials of over 22 game titles, and presence in more than 36 cities and towns.

Projects & Clients

Project Size & Rate

Minimum Project Size

$250,000+

Pricing Snapshot

Min Project Size

$250,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"TED Experience delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Event Management

Sales Services

Mystery Shopping

Locations

Headquarters

Shoreditch

London, England, United Kingdom E16JE

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Portfolio

Coca-Cola Zero Sugar – Mass Sampling Campaign

Unknown

Nintendo’s Most Successful Product Launch

Unknown