TasteMakers Research Group
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Overview
2 - 9
Employees
2010
Year Founded
ABOUT TASTEMAKERS RESEARCH GROUP
Consumer Product Testing Reinvented
TasteMakers Research Group is a comprehensive marketing research firm established in 2010, dedicated to offering flexible, cost-effective, and thorough consumer insights to its clients. As a top agency, TRG specializes in high-performance testing solutions for innovators in the consumer product sector, delivering rapid, quantitative, and economical results. We connect with consumers effortlessly throughout their daily routines, utilizing an innovative approach to consumer engagement and a broad network of national and local partnerships. Our unique PopUp CLT™ is an advanced research method that employs modern field intercept techniques, one-on-one consumer interactions, and self-administered online surveys, providing real-time feedback on hundreds of consumer product evaluations daily, along with qualitative insights as consumers interact with your products across various markets nationwide.
Languages Spoken
English
HIGHLIGHTS
2 - 9
Employees
2010
Year Founded
Services
Focus
Industries
Clients
Services Provided
34% Market Research & Competitive Intelligence
33% Data Quality & Governance
33% Content Creation
About the Team
OUR STORY
Founded in 2010, TasteMakers Research Group specializes in consumer product testing and market research, delivering agile, cost-effective, and robust consumer insights. The company gained recognition as a finalist in Greenbook's prestigious Insights Innovation Competition for its unique PopUp CLT™ methodology. TasteMakers is also actively involved in shaping industry standards as a member of ASTM's Sensory Evaluation and Advertising Claims Standards Committees. Led by CEO and Founder Andrea Poe, who brings over two decades of expertise in market research and consumer insights, the firm serves prominent clients including Pepsi, Kellogg’s, Coca-Cola, Proximo Spirits, White Claw, and Juanita’s Foods. Andrea's leadership is marked by innovative research designs and a commitment to data-driven, authentic consumer understanding, supported by her MBA in Marketing from