Building a scalable data foundation
LessonUp is a learning platform based in the Netherlands that helps teachers continuously improve their lessons. Their learning management system (LMS) equips educators with the tools necessary to create, deliver, and store resources for both virtual and hybrid teaching. Currently, more than 35,000 teachers globally have utilized LessonUp to conduct over one million lessons.
**The Challenge**
After five years in operation, LessonUp had outgrown standard analytical tools, and the increasing complexity of their data environment hindered the accuracy of their analytical insights. Thanks to conflicting data interpretations, strategic decision-making lacked certainty, and compiling information for investor discussions became laborious and unreliable. Daan Giesen, CEO of LessonUp, shared, "I enjoy delving into the data, but whenever I attempted an analysis, the conclusions varied. Our data reliability was no more than 70%, which is insufficient for making decisions or engaging with investors confidently."
**The Result**
Our collaboration with LessonUp spanned seven months, during which we provided:
- A dependable data stack: a flexible foundation to support LessonUp’s growth, achieving over 95% analytical reliability.
- Growth and product analytics: allowing the team to conduct precise, self-service analytics to inform strategic decisions.
- Reporting: consolidated dashboards that serve as a single source of truth for both internal company reporting and updates for investors (e.g., Monthly Active Users and Monthly Recurring Revenue).
- Adoption of a data-driven culture: we increased the number of data-literate team members from 5 to 15, representing nearly half of LessonUp’s workforce, and assisted in hiring a data team.
Daan Giesen, CEO of LessonUp, remarked, "Working with Tasman has been a wonderful experience. They are highly knowledgeable, and when they encounter a question they can't answer, they quickly identify the source of the issue. The results we achieved with Tasman's support far surpassed what we could have accomplished internally with the budget we allocated."